Gamers Evolved

Sony is happy this week after they were able to find a way of manufacturing the PS3 with less than half of what it usually takes. Sony usually spend $800 to build each PS3 – but they have worked things out to the point that they only need to spend $400.

Although most new consoles are sold at a loss in the initial months, companies are usually able to gradually reduce production costs as components become cheaper and manufacturing processes are streamlined. Nikko Citigroup’s Kota Ezawa has stated that thanks to the redesigned 40GB PS3 Sony has whittled down the amount it costs to manufacture its console from $800 to around $400.

Now that they have cut that down they can give us a break and lower the retail price. If Sony is thinking about doing this anytime soon they aren’t letting on.