Microsoft Relying On Halo 3 To Boost Xbox Sales
The much anticipated Halo 3 is hitting stores Tuesday the 24th. Already hundreds of copies have been ordered showing us just how excited people are to play this newest installment of the Halo series. But they aren’t the only ones who are looking forward to this. Microsoft is hoping that the new game will help boost Xbox sales.
This is a make-or-break year for the Xbox business. It has lost roughly $5 billion since Microsoft entered the video game console business in 2001 as a way to stem the rise of Sony Corp’s PlayStation game console. Microsoft projects first-day sales of the game to eclipse the $125 million mark set by its predecessor, saying it will be the biggest opening for any entertainment product ever.
“This is certainly a huge game for Microsoft in order to maintain the momentum with the Xbox 360 having the lead over Sony,” said Alan Davis, analyst at D.A. Davidson & Co.
Not only are they looking forward to the sales from the game, but they are looking for people to start buying more of their consoles. After all in order to play the game you have to buy the console. Let’s wish them luck and see what happens in the next few weeks. You can be sure we’ll keep our eye on it. And we’ll have a review out as soon as we get it.
