Intel Branches Out Beyond Computers



Intel LogoIntel is known for making computers and only things that has to do with computers, but now they are trying to think outside the box and branch out into new areas. CEO of Intel, Paul Otellini, Let us in at exactly what they would be offering in the coming years. “We’ve matured,” Otellini said of the PC industry.

“But there’s no shortage of opportunities that lie in front of us.” “These are markets that are very near to us and have the same characteristics,” Otellini said, predicting that the consumer electronics industry would undergo as much change in the coming years as the PC industry has in the past decade.

The company plans to ship a generation of processors on its 45-nanometer manufacturing technology by 2009 that come with graphics integrated right onto the processor, similar to what rival Advanced Micro Devices has planned for its Fusion chips. Intel will be investing in a joint venture with KDDI, a Japanese telecom company, with plans to build a WiMax network in Japan. And as expected, Intel talked up its low-power chips for MIDs (Mobile Internet Devices), with plans to reduce the power consumption of its handheld computer chips by a factor of 10 compared with the Silverthorne processor, expected next year.

To accomplish that, Otellini has implemented a more gradual series of manufacturing transitions that makes sure the company doesn’t try to introduce a new architecture with a new manufacturing technology, and that it doesn’t go too long in between revisions to its chips. The hope is that this prevents AMD from catching it napping and losing significant chunks of market share, which is probably the best description of the years from 2002 to 2006.

But don’t think that this will be the end of their computer days. They are still planning on keeping up with the computer industry. Intel has promised to offer new desktop PC quad-cores by the end of the year.

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